![Joe Pompliano on Twitter: "6) Athlete endorsements were becoming popular, so Adidas & Puma created the "Pelé Pact." The idea was simple: a bidding war would bankrupt both companies, so they agreed Joe Pompliano on Twitter: "6) Athlete endorsements were becoming popular, so Adidas & Puma created the "Pelé Pact." The idea was simple: a bidding war would bankrupt both companies, so they agreed](https://pbs.twimg.com/media/FlMFky7WYAMX9e1.jpg)
Joe Pompliano on Twitter: "6) Athlete endorsements were becoming popular, so Adidas & Puma created the "Pelé Pact." The idea was simple: a bidding war would bankrupt both companies, so they agreed
![Pin by fernando garibello on Futbol Futbol | Puma king football boots, Football boots, Cool football boots Pin by fernando garibello on Futbol Futbol | Puma king football boots, Football boots, Cool football boots](https://i.pinimg.com/736x/6b/9d/10/6b9d1073e266182397501e628f54c554--puma-king-football-boots.jpg)
Pin by fernando garibello on Futbol Futbol | Puma king football boots, Football boots, Cool football boots
Pink Lemonade - In the 1970 World Cup quarter-final between Brazil and Peru, PUMA scored a goal even before the kick-off with an assist from Pelé. Here's how Puma and Pelé created
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